If wrestling has taught me anything, it’s that every day is a show — and lately, selling cars feels exactly the same. I swear, the dealership is just another arena with different lighting. And the people who walk through the door? They fit perfectly into classic wrestling roles.
So let’s break down the three characters you meet when you’re trying to get someone into a “fun size deal.”
🤼 The Babyface
The Babyface is the customer every salesperson hopes to get. They walk in smiling, already in a good mood, already ready to vibe. They shake your hand like they’ve known you forever. They laugh at your jokes, even the bad ones (which, trust me, I appreciate).
They know what they want, they let you show them the options, and the whole process feels like a tag-team match where both of you are completely in sync. No stress. No arguing. No “let me think about it for 2–3 weeks.” They’re just genuinely excited.
You test drive, you talk life, you swap a couple jokes, and before you know it, they’re driving off the lot in something brand new — smiling and waving like they’ve just held up the championship belt.
That’s the Babyface. Pure good vibes.
😈 The Heel
Ah yes… the villain of the story.
You see it from the moment they walk in. The Heel enters the dealership like it's the opening of a steel cage match and they’ve already convinced themselves I’m trying to steal their lunch money.
They cross their arms. They talk low. They don’t trust anything I say — even when I’m literally trying to help them save money. They want discounts on top of discounts on top of discounts. They want to negotiate on things that technically can't even be negotiated. They look at every number like it’s a trap door.
And the funniest part? The more I try to help, the more they double down. It’s like they cut a full promo in their head before coming inside:
“I’m not letting this guy trick me! I know the game!”
But hey — even the Heels need a car. And if we can make it to the end without folding a table between us, that’s a win for both sides. Sometimes the Heel even turns Babyface at the end. It happens!
🚨 The Surprise Run-In
Now this is my favorite type of customer.
The Surprise Run-In is the person who shows up out of nowhere just when you need them. Maybe it’s been a rough morning. Maybe it’s been a slow week. Maybe I’ve just dealt with three Heels back-to-back and I’m questioning all of my life choices.
And then — boom — the door opens, light shines down, music hits, and the Surprise Run-In walks in with championship-level energy.
They’re ready to buy.
They’re excited.
They’re friendly.
They trust the process.
The whole interaction flows perfectly. They know what they want, they love your recommendations, and they’re not out here trying to fight you over $12.
Sometimes they even say the magic words:
“I’ve got a few friends looking too. I’ll send them your way.”
That’s a run-in AND a rub.
Absolute babyface behavior.
When they leave the lot happy, it’s like someone tagged in at the perfect moment and saved the whole match.
🎬 Final Bell
Every day at the dealership feels like a new show with a new card. You never know who’s walking through the curtain — the Babyface, the Heel, or the perfectly timed Surprise Run-In.
But that’s what makes it fun.
No matter who walks in, I’m here to make it a good experience and get them into a fun size deal. Because at the end of the day, whether you’re a face, a heel, or a run-in… everybody deserves to drive out feeling like a champion.
